We’re Grin Natural a 100% natural New Zealand made toothpaste brand. Back in 2013 with the surge of organic food and natural products we started to look at the ingredients in our toothpaste. Unable to find a toothpaste on the market that was 100% natural without any added chemicals we set out to make a new kind of toothpaste to treat our teeth and mouths to something better.
We wanted to create a product different to the rest, one that is 100% natural with NO sodium lauryl sulfate, NO added sugar, NO preservatives, NO artificial colours, NO artificial flavours, NO fragrance and NO harsh abrasives. It was as much about what we were leaving out as what we were putting in.